Marketing Support to Help You Win!

Our technical writers, proposal experts, and business development experts will work closely with your team to tell your story and position you to win! We are experienced with both commercial and government proposals.

Key areas of support include:

  • Business Development Optimization: We help our clients improve the critical aspects of successful business development (BD) across the full lifecycle.

    • Current state analysis of the BD program across people, process, and technology

    • Create the vision and goals for the BD program

    • Identify the gaps to achieve the goals

    • Develop an optimized BD strategy and plan

    • BD training programs and workshops

  • Proposal Development: We help in all phases of proposal creation:

    • RFP/Opportunity analysis

    • Develop the win themes

    • Structure the proposal

    • Write the relevant content

    • Provide graphics support

    • Proofread and “white glove” to finalize

  • Strategy Support: We help you prepare for proposal discussions, orals presentations, best and final offers, positioning you to win.

  • Marketing Support: We have experience with web content development, blog content, brochures, case study development, white papers, social media content and more.

InOvation Workshops

At Four Peaks Advisors, we know that people support what they help create. InOvation is based on decades of proven methods from Design Thinking, Collab Code, Six-Sigma and other processes—all focused on unleashing the wisdom of the group.

The InOvation workshop is uniquely designed to:

  • Accelerate critical decisions and actions

  • Align diverse stakeholders—internal and external

  • Break down organizational silos

  • Create high-performing teams of change champions

The InOvation methodology is based on decades of research into collaborative work, and is focused on framing and solving problems. The three-step approach is collaborative and innovative by design (warning—it can also be fun).

  • Scan: Here we diverge before we converge. We use the power of metaphors, models, benchmarking, subject matter experts, TED talks—all designed to create disruptive thinking and challenge the status quo.

  • Focus: Next we refine the solution set by testing hypotheses. We do this with design challenges, journey-mapping and similar tools as we begin to hone in on the “right” answer. We create a first draft of the solution framework.

  • Act: Finally we advance the solution framework and develop next steps which could include initiative charters, process models, project plans, quick-hit opportunities and so forth. Workshops conclude with a commitment exercise that ensures participants are aligned, focused and know their role. They leave with the intent to follow through.

Types of Workshops

  • Business Development:

    • BD program strategy and optimization planning

    • Writing workshops, including how to leverage AI

  • Project Planning and Governance:

    • Requirement definition

    • Stakeholder commitment to the mission

    • Project kick-off events

    • Collaboration across system integrators, software partners, subcontractors, and key solution stakeholders


















“Write the best story that you can and write it as straight as you can.”

Ernest Hemingway